- How To Get Your Website Ranking Higher
There are many factors that you need to take into consideration when creating, writing, and updating content for higher ranking of your site. What I mean by ranking highly, is by being one of the top ten relevant links generated in a search engine for users.
Search engines are extremely intelligent; they use what is known as ‘spiders and crawlers’ to gather information from EVERY website on the internet. They then take the collected data, decipher its codes, and create categories for the data to be stored. What this allows, is for their users to have access to relevant information for their search, in seconds.
Google and all other search engines have what is known as an algorithm that helps them determine the most relevant content to a user’s search. We do not know every element that is considered into these algorithms, of course. However, we know a few aspects that are key to increasing your ranking.
The content that you write on your site should always be relevant to your company, product, or service. You also want to make sure you are using phrases and words that your target audience is going to be searching. These are called Keywords or Key-phrases. Before you add the content, you want to research the topic of your site or page. Research can be done by using sites like “answer the public” , or by typing the topic into the search engine.
Typing the topic into the search engine and reading the ‘people ask’ phrases underneath allows you to orient your content around the questions people are asking. Searching the subject matter also enables you to see what other sites are doing to become the top highly ranked links.
Keywords and phrases are hands down one of the most critical contributors to SEO(search engine optimization). However, make sure you add these phrases and words to your content in a natural way. The most used search engines will always choose quality content for their users. Keywords, and how you use them on your pages, play an important role in search engine optimization (SEO). But keep in mind there can be too much of a good thing.
Whether you already have a website or are creating one, it’s vital that the content follows a few basic guidelines:
- Content with a 1500 to 2000 word count is essential to your ranking. If you aren’t writing more than 1500 you can bet, you won’t be one of the top searches. This means you have to have enough information about you want to write. If you find yourself halting and 600-1000 words, you have to add more related subjects and do research. As well deliver it in a way that will connect with your
- Capture your audience with informative content that answers the questions they have about what you are offering or what you want your audience to understand. Add tools such as Grammarly and Readability(WordPress) to your site or on your computer to improve your writing and even have it proofread. Having users click on and look at your content is not as important as how long users look at your content. Keep them engaged.
- Add photos, videos, and links to other relevant pages within your site as well as other sites that have to do with certain words or subjects on the page. You also always want to add alt text to your photos and videos. Using links that are within your site (especially links to blogs) push your audience deeper in your website and increase the chances of them using your service or product.
- Include the keywords and phrases to the title and subheadings of your pages and blogs. Explain or answer them in the paragraphs of your
These guidelines will contribute to a higher ranking. You want to make sure you do an ample amount of research to cater your keywords and phrases, links, photos, videos and written content to the subject of your site.
Blogs are essential to keeping or increasing your ranking. You always want to update the content on your main site pages to make sure they are still relevant to the keywords and phrases that are being searched by your target audience. Writing blogs is another way to keep your site updated to those keywords and phrases. You want to stick to the guidelines of writing quality content; however, unlike your site’s pages, you want to incorporate new subjects that are relevant to your site’s theme. Make sure you continue to stay informed and up to date about advancements or new information about what you are offering to your audience.
Short URL’s can also help with your ranking. You want the URL to be short and to use including your top keyword in the slug. The simpler your URL, the better it is for humans and search engines to understand what your post is all about. Several studies have confirmed that the shorter the URL, the better.
Number of Inbound and Outbound links
The more relevant links your website is pointing to, the higher your SEO score. Same goes for inbound links which are more favored, especially if they are coming from prestigious, relevant and popular sources. You can get backlinks by getting yourself featured on big news sites for example.
Ranking Higher behind the Scenes
For one, how fast is your site? Admit it, when you’re searching the internet even a two-second wait can have you tapping your foot. Users want a seamless and fast experience so they can glide through your site. Search engines understand that, which is why the favor sites with speedier loading. However, speed isn’t the only factor that contributes to a ranking higher; your site’s design has to be able to integrate between computer, smartphone, and tablet. A mobile-friendly design is a vital component that your side NEEDS.
Then, of course, there’s a domain. Older domains have seniority, if you will, so the age of your domain can help significantly to your ranking. More importantly, when other sites include links to and talk about your site, search engine crawlers store that information. This increases your relevance for the shared keywords and phrases on both sites.
Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
Ranking Higher with Social Media
Google may now be looking to social media as a signal of a website’s authority and relevance. You want to now have a big focus on social media for SEO purposes as well as traffic building purposes.
Some things you need to start doing:
- Add separate value
Use your social media profiles to add content that won’t appear on the site itself. Think of it as a separate resource for people to tap in to.
- Share others
The more content you share from other bloggers the more likely they are to share your stuff. Give and then get later. This is really important.
When it comes to understanding and using SEO concepts to increase your ranking, the best way to learn is by doing it. There are so many different factors that can contribute to your SEO. Many factors that are not even listed here, because you have to give yourself the time to learn and understand what works best for you. It’s not a one-time job. It is a recurring strategy that every website should focus on.
Most importantly think about your users when writing the content and designing the layout for the experience. That is Googles main focuses. If it isn’t easy for them to navigate or is too overwhelming, they will not stay long enough to get the information you want them to have.